:root {
  --canvas: #f3f0e7;
  --paper: #fbfaf6;
  --paper-deep: #eeeae0;
  --ink: #162119;
  --ink-soft: #26342b;
  --muted: #5d6961;
  --faint: #858c87;
  --green: #486650;
  --green-2: #36533f;
  --green-dark: #1c3325;
  --green-deep: #13251a;
  --green-soft: #dfe7dc;
  --mint: #edf2e9;
  --gold: #c4a56c;
  --gold-soft: #efe3c9;
  --white: #fff;
  --line: rgba(22, 33, 25, .14);
  --line-strong: rgba(22, 33, 25, .22);
  --line-light: rgba(255, 255, 255, .16);
  --shadow: 0 24px 70px rgba(22, 33, 25, .09);
  --shadow-strong: 0 34px 85px rgba(22, 33, 25, .16);
  --radius: 28px;
  --radius-small: 18px;
  --serif: Georgia, "Times New Roman", serif;
  --sans: Inter, ui-sans-serif, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  --max: 1180px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 92px; }
body { margin: 0; overflow-x: hidden; background: var(--canvas); color: var(--ink); font-family: var(--sans); line-height: 1.6; -webkit-font-smoothing: antialiased; }
body.menu-open { overflow: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font: inherit; }
button, summary, a { -webkit-tap-highlight-color: transparent; }
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { text-wrap: balance; }
h1, h2 { font-family: var(--serif); font-weight: 600; letter-spacing: -.045em; }
h1 { max-width: 11.5ch; margin-bottom: 25px; font-size: clamp(3.25rem, 6.2vw, 6rem); line-height: .96; }
h1 em { color: var(--green); font-weight: inherit; }
h2 { max-width: 12.5ch; margin-bottom: 18px; font-size: clamp(2.55rem, 4.8vw, 4.8rem); line-height: 1.01; }
h3 { letter-spacing: -.03em; }
p { color: var(--muted); }
::selection { background: var(--green-dark); color: white; }
:focus-visible { outline: 3px solid rgba(72, 102, 80, .52); outline-offset: 4px; }
.container { width: min(calc(100% - 40px), var(--max)); margin-inline: auto; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; overflow: hidden; border: 0; margin: -1px; clip: rect(0, 0, 0, 0); white-space: nowrap; }
.skip-link { position: fixed; top: 12px; left: 12px; z-index: 9999; padding: 10px 14px; border-radius: 10px; background: var(--ink); color: white; transform: translateY(-160%); }
.skip-link:focus { transform: none; }

/* Header */
.site-header { position: fixed; inset: 0 0 auto; z-index: 1000; border-bottom: 1px solid rgba(22, 33, 25, .08); background: rgba(243, 240, 231, .9); backdrop-filter: blur(18px); -webkit-backdrop-filter: blur(18px); }
.header-inner { min-height: 76px; display: flex; align-items: center; gap: 28px; }
.brand { display: inline-flex; align-items: center; gap: 12px; flex-shrink: 0; }
.brand-mark { width: 39px; height: 39px; display: block; flex: 0 0 39px; border-radius: 12px; object-fit: cover; box-shadow: inset 0 0 0 1px rgba(255,255,255,.09); }
.brand-copy { display: grid; line-height: 1.08; }
.brand strong { font-size: 14px; }
.brand small { margin-top: 5px; color: var(--faint); font-size: 9px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }
.desktop-nav { display: flex; align-items: center; gap: clamp(18px, 2.5vw, 32px); margin-left: auto; }
.desktop-nav a { position: relative; color: var(--muted); font-size: 12px; font-weight: 750; }
.desktop-nav a::after { content: ""; position: absolute; right: 0; bottom: -8px; left: 0; height: 1px; background: var(--ink); transform: scaleX(0); transform-origin: left; transition: transform .18s ease; }
.desktop-nav a:hover { color: var(--ink); }
.desktop-nav a:hover::after { transform: scaleX(1); }
.header-cta { margin-left: 2px; }
.menu-button { width: 44px; height: 44px; display: none; place-items: center; gap: 5px; margin-left: auto; padding: 0; border: 1px solid var(--line); border-radius: 50%; background: rgba(255,255,255,.35); color: var(--ink); cursor: pointer; }
.menu-button i { width: 17px; height: 1px; display: block; background: currentColor; transition: transform .18s ease; }
.menu-button[aria-expanded="true"] i:first-of-type { transform: translateY(3px) rotate(45deg); }
.menu-button[aria-expanded="true"] i:last-of-type { transform: translateY(-3px) rotate(-45deg); }
.mobile-menu { border-top: 1px solid var(--line); background: rgba(243, 240, 231, .985); }
.mobile-menu[hidden] { display: none; }
.mobile-menu-inner { display: grid; gap: 0; padding: 12px 0 24px; }
.mobile-menu-inner > a:not(.button) { padding: 15px 4px; border-bottom: 1px solid var(--line); color: var(--ink); font-size: 16px; font-weight: 750; }
.mobile-menu-inner .button { margin-top: 18px; }

/* Shared */
.button { min-height: 52px; display: inline-flex; align-items: center; justify-content: center; gap: 12px; padding: 0 23px; border: 1px solid var(--ink); border-radius: 999px; background: var(--ink); box-shadow: 0 12px 28px rgba(22, 33, 25, .13); color: white; font-size: 13px; font-weight: 800; cursor: pointer; transition: transform .18s ease, background .18s ease, border-color .18s ease; }
.button:hover { border-color: var(--green-dark); background: var(--green-dark); transform: translateY(-2px); }
.button span { font-size: 17px; line-height: 1; }
.button-small { min-height: 44px; padding-inline: 18px; box-shadow: none; font-size: 11px; }
.button-light { border-color: white; background: white; box-shadow: none; color: var(--ink); }
.button-light:hover { border-color: var(--green-soft); background: var(--green-soft); color: var(--ink); }
.button-outline { border-color: var(--line-strong); background: transparent; box-shadow: none; color: var(--ink); }
.button-outline:hover { color: white; }
.text-link { width: fit-content; padding-bottom: 3px; border-bottom: 1px solid var(--line-strong); color: var(--ink); font-size: 13px; font-weight: 800; }
.text-link:hover { border-color: var(--ink); }
.eyebrow { margin-bottom: 15px; color: var(--green); font-size: 10px; font-weight: 900; letter-spacing: .17em; text-transform: uppercase; }
.eyebrow-light { color: #b9cdbb; }
.section { padding: clamp(88px, 9vw, 122px) 0; }
.section-heading { max-width: 800px; margin-bottom: 50px; }
.section-heading > p:not(.eyebrow) { max-width: 670px; margin-bottom: 0; font-size: 16px; }
.section-heading.centered { margin-inline: auto; text-align: center; }
.section-heading.centered h2, .section-heading.centered > p:not(.eyebrow) { margin-inline: auto; }
.sticky-heading { position: sticky; top: 112px; }
.tag { width: fit-content; display: inline-flex; align-items: center; min-height: 26px; padding: 0 10px; border: 1px solid var(--line); border-radius: 999px; color: var(--green-dark); font-size: 8px; font-weight: 900; letter-spacing: .13em; text-transform: uppercase; }
.tag-light { border-color: var(--line-light); color: #cadbc9; }
.tag-accent { border-color: rgba(196,165,108,.5); background: rgba(196,165,108,.12); color: #e8cf9d; }

/* Hero */
.hero { position: relative; min-height: 100svh; padding: 138px 0 88px; overflow: hidden; }
.hero-grid { position: relative; z-index: 2; display: grid; grid-template-columns: minmax(0, 1.12fr) minmax(390px, .88fr); align-items: center; gap: clamp(54px, 7vw, 102px); }
.hero-copy { padding-bottom: 16px; }
.hero-lead { max-width: 650px; margin-bottom: 30px; font-size: 17px; line-height: 1.78; }
.hero-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 20px; }
.trust-list { display: flex; flex-wrap: wrap; gap: 10px 22px; margin: 28px 0 0; padding: 0; list-style: none; }
.trust-list li { position: relative; padding-left: 15px; color: var(--muted); font-size: 11px; font-weight: 700; }
.trust-list li::before { content: ""; position: absolute; top: .72em; left: 0; width: 6px; height: 6px; border-radius: 50%; background: var(--green); }
.hero-visual { position: relative; padding: 8px 0 82px; }
.portrait-wrap { position: relative; max-width: 448px; margin-left: auto; overflow: hidden; border: 1px solid rgba(255, 255, 255, .55); border-radius: 34px; background: #dad6cc; box-shadow: var(--shadow); aspect-ratio: 4 / 5; }
.portrait-wrap::after { content: ""; position: absolute; inset: 48% 0 0; background: linear-gradient(180deg, transparent, rgba(12, 23, 16, .58)); pointer-events: none; }
.portrait-wrap img { width: 100%; height: 100%; object-fit: cover; object-position: center 42%; }
.portrait-label { position: absolute; right: 24px; bottom: 24px; left: 24px; z-index: 2; display: grid; gap: 4px; color: white; }
.portrait-label span { font-size: 9px; font-weight: 800; letter-spacing: .15em; text-transform: uppercase; opacity: .76; }
.portrait-label strong { max-width: 280px; font-family: var(--serif); font-size: 22px; font-weight: 500; line-height: 1.15; }
.hero-offer-card { position: absolute; right: -10px; bottom: 0; left: -30px; z-index: 3; padding: 22px 24px 20px; border: 1px solid var(--line); border-radius: 22px; background: rgba(251, 250, 246, .97); box-shadow: 0 20px 48px rgba(22, 33, 25, .14); backdrop-filter: blur(14px); }
.offer-kicker { display: flex; align-items: center; gap: 8px; color: var(--muted); font-size: 9px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.offer-dot { width: 4px; height: 4px; border-radius: 50%; background: var(--gold); }
.offer-combo { display: grid; gap: 6px; margin: 6px 0 10px; }
.offer-combo strong { font-family: var(--serif); font-size: 49px; font-weight: 500; line-height: .95; letter-spacing: -.055em; }
.offer-combo span { font-size: 12px; font-weight: 850; text-transform: uppercase; letter-spacing: .12em; color: var(--green); }
.hero-offer-card p { max-width: 410px; margin: 0 0 13px; font-size: 11px; line-height: 1.55; }
.hero-offer-card a { color: var(--green-dark); font-size: 10px; font-weight: 850; }
.hero-glow { position: absolute; border-radius: 50%; pointer-events: none; }
.hero-glow-one { top: 4%; right: -7%; width: 590px; height: 590px; background: radial-gradient(circle at 38% 38%, rgba(196, 165, 108, .2), rgba(196, 165, 108, 0)); }
.hero-glow-two { bottom: -22%; left: -10%; width: 660px; height: 660px; background: radial-gradient(circle, rgba(72, 102, 80, .11), rgba(72, 102, 80, 0)); }

.principles-strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); background: rgba(255,255,255,.22); }
.principles-grid { min-height: 108px; display: grid; grid-template-columns: repeat(3, 1fr); }
.principles-grid > div { display: flex; align-items: center; gap: 15px; padding: 22px 28px; border-right: 1px solid var(--line); }
.principles-grid > div:first-child { padding-left: 0; }
.principles-grid > div:last-child { border-right: 0; }
.principles-grid span { color: var(--green); font-family: var(--serif); font-size: 14px; }
.principles-grid strong { max-width: 250px; font-size: 11px; line-height: 1.45; }

/* Investment */
.investment { background: var(--paper); }
.money-equation { display: grid; grid-template-columns: 1fr auto 1fr; align-items: stretch; gap: 18px; }
.money-card { min-height: 330px; display: flex; flex-direction: column; justify-content: space-between; padding: 30px; overflow: hidden; border: 1px solid var(--line); border-radius: var(--radius); background: white; }
.money-card-top { display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.money-index { color: var(--faint); font-family: var(--serif); font-size: 14px; }
.money-pill { padding: 7px 10px; border: 1px solid var(--line); border-radius: 999px; color: var(--green-dark); font-size: 8px; font-weight: 900; letter-spacing: .12em; }
.money-card-body p { margin-bottom: 3px; font-size: 13px; }
.money-card-body strong { display: block; margin-bottom: 9px; font-family: var(--serif); font-size: clamp(38px, 4.5vw, 58px); font-weight: 500; letter-spacing: -.05em; line-height: 1; }
.money-card-body small { max-width: 430px; display: block; color: var(--muted); font-size: 11px; line-height: 1.6; }
.meta-money { border-color: var(--green-dark); background: var(--green-dark); color: white; }
.meta-money .money-index, .meta-money .money-card-body p, .meta-money .money-card-body small { color: rgba(255,255,255,.64); }
.meta-money .money-pill { border-color: var(--line-light); color: white; }
.equation-symbol { width: 44px; display: grid; place-items: center; color: var(--green); font-family: var(--serif); font-size: 34px; }
.separation-note { display: flex; align-items: center; justify-content: center; gap: 11px; margin: 20px 0 0; padding: 14px 18px; border: 1px solid rgba(72,102,80,.22); border-radius: 14px; background: var(--mint); }
.separation-note > span { width: 24px; height: 24px; display: grid; place-items: center; flex-shrink: 0; border-radius: 50%; background: var(--green-dark); color: white; font-size: 11px; }
.separation-note p { margin: 0; font-size: 11px; }
.separation-note strong { color: var(--ink); }
.budget-heading { display: grid; grid-template-columns: 1fr .72fr; align-items: end; gap: 60px; margin: 78px 0 28px; }
.budget-heading h3 { margin: 0; font-family: var(--serif); font-size: clamp(30px, 3.7vw, 46px); font-weight: 500; line-height: 1.05; }
.budget-heading > p { margin: 0 0 2px; font-size: 12px; }
.budget-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.budget-card { position: relative; min-height: 230px; display: flex; flex-direction: column; justify-content: flex-end; padding: 28px; border: 1px solid var(--line); border-radius: 20px; background: rgba(255,255,255,.62); }
.budget-card::before { content: ""; position: absolute; top: 22px; right: 22px; width: 10px; height: 10px; border: 1px solid var(--line-strong); border-radius: 50%; }
.budget-label { margin-bottom: auto; color: var(--muted); font-size: 8px; font-weight: 900; letter-spacing: .13em; }
.budget-card > strong { margin-bottom: 5px; font-family: var(--serif); font-size: 42px; font-weight: 500; letter-spacing: -.04em; }
.budget-card p { margin: 0; font-size: 11px; line-height: 1.55; }
.budget-recommended { border-color: var(--green); background: var(--green-soft); box-shadow: 0 14px 36px rgba(54,83,63,.08); }
.budget-recommended::before { border-color: var(--green-dark); background: var(--green-dark); box-shadow: inset 0 0 0 3px var(--green-soft); }
.recommended-chip { position: absolute; top: -12px; left: 24px; min-height: 24px; display: inline-flex; align-items: center; padding: 0 10px; border-radius: 999px; background: var(--green-dark); color: white; font-size: 7px; font-weight: 900; letter-spacing: .12em; }
.totals-shell { display: grid; grid-template-columns: .88fr 1.12fr; gap: 54px; margin-top: 68px; padding: clamp(30px, 5vw, 54px); border: 1px solid var(--line); border-radius: var(--radius); background: var(--canvas); }
.totals-copy h3 { max-width: 12ch; margin: 0 0 15px; font-family: var(--serif); font-size: clamp(32px, 4vw, 48px); font-weight: 500; line-height: 1.04; }
.totals-copy p:not(.eyebrow) { max-width: 480px; margin: 0; font-size: 12px; }
.totals-copy p strong { color: var(--ink); }
.totals-list { border-top: 1px solid var(--line); }
.total-row { min-height: 96px; display: flex; align-items: center; justify-content: space-between; gap: 28px; padding: 18px 6px; border-bottom: 1px solid var(--line); }
.total-row > div { display: grid; gap: 3px; }
.total-row span { color: var(--ink); font-size: 12px; font-weight: 800; }
.total-row small { color: var(--muted); font-size: 10px; }
.total-row > strong { flex-shrink: 0; font-family: var(--serif); font-size: 28px; font-weight: 500; }
.total-row-featured { margin-inline: -14px; padding-inline: 20px; border: 0; border-radius: 14px; background: var(--green-dark); color: white; }
.total-row-featured span, .total-row-featured small { color: white; }
.total-row-featured small { opacity: .62; }

/* Initial */
.initial { background: var(--canvas); }
.initial-shell { display: grid; grid-template-columns: 1.02fr .98fr; overflow: hidden; border-radius: 32px; background: var(--green-dark); color: white; box-shadow: var(--shadow-strong); }
.initial-copy { display: flex; flex-direction: column; align-items: flex-start; justify-content: center; padding: clamp(40px, 6vw, 72px); border-right: 1px solid var(--line-light); }
.initial-copy h2 { max-width: 10.5ch; color: white; font-size: clamp(2.7rem, 4.6vw, 4.6rem); }
.initial-copy > p:not(.eyebrow) { max-width: 590px; margin-bottom: 28px; color: rgba(255,255,255,.64); font-size: 14px; }
.initial-details { display: grid; align-content: center; gap: 26px; padding: clamp(34px, 5vw, 58px); }
.included-block { padding-bottom: 26px; border-bottom: 1px solid var(--line-light); }
.check-list { display: grid; gap: 12px; margin: 22px 0 28px; padding: 0; list-style: none; }
.check-list li { position: relative; padding-left: 23px; color: var(--muted); font-size: 11px; line-height: 1.55; }
.check-list li::before { content: "✓"; position: absolute; top: 0; left: 0; color: var(--green); font-weight: 900; }
.check-list-light li { color: rgba(255,255,255,.66); }
.check-list-light li::before { color: #bcd0bd; }
.bonus-box { display: grid; gap: 15px; padding: 22px; border: 1px solid rgba(196,165,108,.25); border-radius: 18px; background: rgba(196,165,108,.08); }
.bonus-box h3 { margin: 12px 0 0; font-family: var(--serif); font-size: 26px; font-weight: 500; line-height: 1.1; }
.bonus-box p { margin: 0; color: rgba(255,255,255,.61); font-size: 11px; }
.phase-grid { display: grid; grid-template-columns: repeat(6, 1fr); margin: 22px 0 0; padding: 0; border: 1px solid var(--line); border-radius: 20px; background: rgba(255,255,255,.2); list-style: none; }
.phase-grid li { min-height: 175px; padding: 22px; border-right: 1px solid var(--line); }
.phase-grid li:last-child { border-right: 0; }
.phase-grid span { color: var(--green); font-family: var(--serif); font-size: 12px; }
.phase-grid strong { display: block; margin: 50px 0 6px; font-size: 12px; }
.phase-grid p { margin: 0; font-size: 9px; line-height: 1.5; }

/* Experience */
.experience { background: var(--paper); }
.experience-shell { display: grid; grid-template-columns: .78fr 1.22fr; gap: 30px 70px; }
.experience-copy h2 { max-width: 9.5ch; }
.experience-copy > p:not(.eyebrow) { max-width: 530px; font-size: 14px; }
.context-note { padding-left: 15px; border-left: 2px solid var(--gold); color: var(--faint) !important; font-size: 10px !important; }
.stats-grid { display: grid; grid-template-columns: repeat(3, 1fr); align-self: end; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.stats-grid article { min-height: 180px; display: flex; flex-direction: column; justify-content: flex-end; padding: 24px 22px; border-right: 1px solid var(--line); }
.stats-grid article:first-child { padding-left: 0; }
.stats-grid article:last-child { border-right: 0; }
.stats-grid strong { font-family: var(--serif); font-size: clamp(30px, 4vw, 46px); font-weight: 500; letter-spacing: -.05em; line-height: 1; }
.stats-grid span { margin-top: 8px; color: var(--muted); font-size: 9px; font-weight: 750; text-transform: uppercase; letter-spacing: .08em; }
.case-details { grid-column: 1 / -1; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.case-details summary { min-height: 70px; display: flex; align-items: center; justify-content: space-between; gap: 18px; font-size: 12px; font-weight: 800; cursor: pointer; list-style: none; }
.case-details summary::-webkit-details-marker { display: none; }
.case-details summary span { width: 28px; height: 28px; display: grid; place-items: center; border: 1px solid var(--line); border-radius: 50%; color: var(--green); transition: transform .18s ease; }
.case-details[open] summary span { transform: rotate(45deg); }
.case-details-body { display: grid; grid-template-columns: 1fr 1fr; gap: 36px; padding: 0 0 28px; }
.case-details-body p { margin: 0; font-size: 11px; }
.case-details-body strong { color: var(--ink); }

/* Creative */
.creative { background: #e8ebe3; }
.creative-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: 70px; align-items: end; }
.creative-grid .section-heading { margin-bottom: 0; }
.creative-demo { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr; align-items: center; gap: 12px; }
.creative-step { min-width: 0; }
.creative-step > span { display: block; margin-bottom: 10px; color: var(--green); font-size: 7px; font-weight: 900; letter-spacing: .13em; }
.creative-step > b { display: block; margin-top: 10px; color: var(--ink-soft); font-size: 10px; }
.creative-arrow { color: var(--green); font-family: var(--serif); font-size: 22px; }
.visual-sample { position: relative; height: 190px; display: flex; flex-direction: column; justify-content: flex-end; overflow: hidden; padding: 16px; border: 1px solid var(--line); border-radius: 18px; background: rgba(255,255,255,.46); }
.visual-sample i { position: absolute; inset: 18px 18px 60px; border-radius: 12px; background: linear-gradient(145deg, #d5d7cd, #b9c2b7); }
.visual-sample i::before { content: ""; position: absolute; right: 18%; bottom: 14%; width: 48%; height: 64%; border-radius: 45% 45% 20% 20%; background: rgba(72,102,80,.45); }
.sample-concept { border-color: rgba(72,102,80,.4); background: rgba(255,255,255,.75); }
.sample-concept i { background: linear-gradient(135deg, #d8c79e, #e8e1d1 45%, #99ae9c); }
.sample-concept i::after { content: "NOVA\A ABORDAGEM"; white-space: pre; position: absolute; top: 14px; left: 14px; color: var(--green-dark); font-size: 7px; font-weight: 900; letter-spacing: .08em; }
.visual-sample b { position: relative; z-index: 2; font-size: 9px; }
.format-set { height: 190px; display: flex; align-items: flex-end; justify-content: center; gap: 7px; padding: 22px 8px; border: 1px solid var(--line); border-radius: 18px; background: rgba(255,255,255,.46); }
.format-set i { display: block; border: 2px solid var(--green); border-radius: 5px; background: rgba(72,102,80,.08); }
.format-set i:nth-child(1) { width: 45px; height: 56px; }
.format-set i:nth-child(2) { width: 37px; height: 70px; }
.format-set i:nth-child(3) { width: 62px; height: 36px; }
.ai-panel { display: grid; grid-template-columns: .8fr 1.2fr; gap: 70px; margin-top: 54px; padding-top: 32px; border-top: 1px solid var(--line); }
.ai-panel h3 { max-width: 460px; margin: 13px 0 0; font-family: var(--serif); font-size: 30px; font-weight: 500; line-height: 1.1; }
.ai-panel > p { max-width: 700px; margin: 4px 0 0; font-size: 12px; }

/* Plans */
.continuity { background: var(--paper); }
.choice-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; margin-bottom: 78px; }
.choice-card { position: relative; min-height: 250px; display: flex; flex-direction: column; justify-content: flex-end; padding: 26px; border: 1px solid var(--line); border-radius: 20px; background: white; }
.choice-card > span:not(.choice-badge) { margin-bottom: auto; color: var(--green); font-family: var(--serif); font-size: 13px; }
.choice-card h3 { margin: 0 0 4px; font-family: var(--serif); font-size: 29px; font-weight: 500; }
.choice-card > strong { font-family: var(--serif); font-size: 32px; font-weight: 500; letter-spacing: -.04em; }
.choice-card strong small { font-family: var(--sans); color: var(--muted); font-size: 9px; letter-spacing: 0; }
.choice-card p { margin: 9px 0 0; font-size: 10px; }
.choice-exit { background: transparent; }
.choice-featured { border-color: var(--green-dark); background: var(--green-dark); color: white; box-shadow: var(--shadow); }
.choice-featured h3, .choice-featured > strong { color: white; }
.choice-featured p, .choice-featured strong small { color: rgba(255,255,255,.62); }
.choice-featured > span:not(.choice-badge) { color: #b8cbb9; }
.choice-badge { position: absolute; top: 18px; right: 18px; padding: 6px 9px; border-radius: 999px; background: var(--gold); color: var(--green-deep); font-size: 7px; font-weight: 900; letter-spacing: .1em; }
.pricing-intro { display: grid; grid-template-columns: 1fr .72fr; align-items: end; gap: 60px; margin-bottom: 26px; }
.pricing-intro h3 { margin: 0; font-family: var(--serif); font-size: clamp(34px, 4vw, 48px); font-weight: 500; line-height: 1.04; }
.pricing-intro > p { margin: 0 0 3px; font-size: 12px; }
.pricing-intro > p strong { color: var(--ink); }
.plans-grid { display: grid; grid-template-columns: 1fr 1fr; align-items: stretch; gap: 18px; }
.plan-card { position: relative; display: flex; flex-direction: column; min-height: 610px; padding: clamp(28px, 4vw, 42px); overflow: hidden; border: 1px solid var(--line); border-radius: var(--radius); background: white; }
.plan-header { display: flex; align-items: flex-start; justify-content: space-between; gap: 22px; padding-bottom: 24px; border-bottom: 1px solid var(--line); }
.plan-header h3 { max-width: 320px; margin: 15px 0 0; font-family: var(--serif); font-size: clamp(29px, 3vw, 40px); font-weight: 500; line-height: 1.05; }
.plan-price { flex-shrink: 0; display: grid; text-align: right; }
.plan-price strong { font-family: var(--serif); font-size: clamp(32px, 3.5vw, 44px); font-weight: 500; letter-spacing: -.05em; line-height: 1; }
.plan-price span { color: var(--muted); font-size: 9px; }
.plan-intro { max-width: 560px; margin: 22px 0 0; font-size: 12px; }
.plan-card .check-list { margin-bottom: 34px; }
.plan-note { display: flex; align-items: center; justify-content: space-between; gap: 15px; margin: auto 0 20px; padding: 15px 17px; border-radius: 13px; background: var(--mint); }
.plan-note span { color: var(--muted); font-size: 9px; }
.plan-note strong { font-size: 10px; }
.recommended-plan { padding-top: 78px; border-color: var(--green-dark); background: var(--green-dark); color: white; box-shadow: var(--shadow-strong); }
.recommended-banner { position: absolute; top: 0; right: 0; left: 0; min-height: 42px; display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 0 28px; background: var(--gold); color: var(--green-deep); font-size: 8px; font-weight: 800; }
.recommended-banner span { letter-spacing: .13em; }
.recommended-plan .plan-header { border-color: var(--line-light); }
.recommended-plan .plan-header h3, .recommended-plan .plan-price strong { color: white; }
.recommended-plan .plan-price span, .recommended-plan .plan-intro, .recommended-plan .check-list li { color: rgba(255,255,255,.64); }
.recommended-plan .check-list li::before { color: #bdd0be; }
.plan-note-dark { background: rgba(255,255,255,.09); }
.plan-note-dark span { color: rgba(255,255,255,.54); }
.plan-note-dark strong { color: white; }

.comparison-section { margin-top: 82px; }
.comparison-heading { display: grid; grid-template-columns: 1fr .72fr; align-items: end; gap: 60px; margin-bottom: 26px; }
.comparison-heading h3 { max-width: 560px; margin: 0; font-family: var(--serif); font-size: clamp(32px, 4vw, 46px); font-weight: 500; line-height: 1.04; }
.comparison-heading > p { margin: 0 0 3px; font-size: 11px; }
.comparison-wrap { overflow: hidden; border: 1px solid var(--line); border-radius: 22px; background: white; }
.comparison-table { width: 100%; border-collapse: collapse; table-layout: fixed; }
.comparison-table th, .comparison-table td { padding: 17px 20px; border-bottom: 1px solid var(--line); }
.comparison-table thead th { height: 108px; background: var(--canvas); color: var(--muted); font-size: 9px; font-weight: 800; text-align: center; vertical-align: bottom; }
.comparison-table thead th:first-child { width: 46%; text-align: left; }
.comparison-table thead th strong { display: block; margin-top: 4px; color: var(--ink); font-family: var(--serif); font-size: 22px; font-weight: 500; }
.comparison-table thead th small { display: inline-flex; margin-top: 6px; padding: 3px 7px; border-radius: 999px; background: var(--gold); color: var(--green-deep); font-size: 6px; font-weight: 900; letter-spacing: .08em; text-transform: uppercase; }
.comparison-table .featured-col { background: var(--green-soft); }
.comparison-table tbody th { color: var(--ink-soft); font-size: 10px; font-weight: 650; text-align: left; }
.comparison-table tbody td { color: var(--muted); font-size: 10px; text-align: center; }
.comparison-table tr:last-child th, .comparison-table tr:last-child td { border-bottom: 0; }
.comparison-table td:nth-child(3) { background: rgba(223,231,220,.3); }
.comparison-table .creative-row th { color: var(--green-dark); font-weight: 800; }
.yes { width: 24px; height: 24px; display: inline-grid; place-items: center; border-radius: 50%; background: var(--green-soft); color: var(--green-dark); font-size: 11px; font-weight: 900; }
.no { color: #a1a7a3; font-size: 14px; }

/* Scope */
.scope { background: var(--canvas); }
.scope-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px; }
.scope-card { min-height: 390px; display: flex; flex-direction: column; justify-content: flex-end; padding: clamp(30px, 4.5vw, 46px); border: 1px solid var(--line); border-radius: var(--radius); }
.scope-card h3 { max-width: 420px; margin: auto 0 24px; font-family: var(--serif); font-size: clamp(30px, 3.5vw, 42px); font-weight: 500; line-height: 1.05; }
.scope-in { background: white; }
.scope-out { background: var(--paper-deep); }
.plain-list { display: grid; gap: 11px; margin: 0; padding: 0; list-style: none; }
.plain-list li { padding-top: 10px; border-top: 1px solid var(--line); color: var(--muted); font-size: 10px; }
.scope-footnote { max-width: 840px; margin: 18px 0 0; color: var(--faint); font-size: 10px; }

/* Journey */
.journey { background: var(--paper); }
.journey-grid { display: grid; grid-template-columns: repeat(3, 1fr); margin: 0; padding: 0; border-top: 1px solid var(--line); border-left: 1px solid var(--line); list-style: none; }
.journey-grid li { position: relative; min-height: 240px; padding: 26px; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); background: rgba(255,255,255,.22); }
.journey-grid li::after { content: "→"; position: absolute; top: 22px; right: 20px; color: rgba(72,102,80,.42); }
.journey-grid li:nth-child(3n)::after, .journey-grid li:last-child::after { content: ""; }
.journey-grid li > span { color: var(--green); font-size: 9px; font-weight: 900; letter-spacing: .12em; }
.journey-grid h3 { margin: 70px 0 9px; font-family: var(--serif); font-size: 25px; font-weight: 500; line-height: 1.08; }
.journey-grid p { margin: 0; font-size: 10px; }

/* Rules */
.rules { background: var(--green-deep); color: white; }
.rules-grid { display: grid; grid-template-columns: .82fr 1.18fr; gap: 86px; align-items: start; }
.rules-copy { position: sticky; top: 112px; }
.rules-copy h2 { max-width: 10ch; color: white; }
.rules-copy > p:not(.eyebrow) { max-width: 520px; color: rgba(255,255,255,.58); font-size: 13px; }
.rules-list { border-top: 1px solid var(--line-light); }
.rules-list article { display: grid; grid-template-columns: 48px 1fr; gap: 20px; padding: 27px 0; border-bottom: 1px solid var(--line-light); }
.rules-list article > span { color: #91a996; font-family: var(--serif); font-size: 13px; }
.rules-list h3 { margin: 0 0 7px; font-family: var(--serif); font-size: 25px; font-weight: 500; }
.rules-list p { max-width: 620px; margin: 0; color: rgba(255,255,255,.55); font-size: 11px; }

/* FAQ */
.faq { background: var(--paper); }
.faq-grid { display: grid; grid-template-columns: .72fr 1.28fr; gap: 90px; }
.faq-list { border-top: 1px solid var(--line); }
.faq-list details { border-bottom: 1px solid var(--line); }
.faq-list summary { min-height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 20px; color: var(--ink); font-size: 13px; font-weight: 780; cursor: pointer; list-style: none; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary span { width: 30px; height: 30px; display: grid; place-items: center; flex-shrink: 0; border: 1px solid var(--line); border-radius: 50%; color: var(--green); font-size: 16px; transition: transform .18s ease, background .18s ease; }
.faq-list details[open] summary span { background: var(--green-soft); transform: rotate(45deg); }
.faq-list details p { max-width: 720px; margin: -3px 50px 24px 0; font-size: 11px; }
.faq .text-link { display: inline-block; margin-top: 10px; }

/* Contact */
.contact { background: var(--canvas); }
.contact-shell { display: grid; grid-template-columns: .82fr 1.18fr; gap: clamp(48px, 7vw, 90px); padding: clamp(32px, 5vw, 62px); border: 1px solid rgba(72,102,80,.16); border-radius: 32px; background: var(--green-soft); }
.contact-copy h2 { max-width: 9.5ch; }
.contact-copy > p:not(.eyebrow) { max-width: 460px; font-size: 13px; }
.contact-summary { display: grid; margin-top: 34px; padding-top: 23px; border-top: 1px solid var(--line); }
.contact-summary > span { color: var(--green); font-size: 8px; font-weight: 900; letter-spacing: .13em; text-transform: uppercase; }
.contact-summary > strong { margin: 4px 0; font-family: var(--serif); font-size: 38px; font-weight: 500; letter-spacing: -.04em; }
.contact-summary p { margin: 0; font-size: 10px; }
.contact-summary small { margin-top: 7px; color: var(--faint); font-size: 9px; }
.contact-form { display: grid; gap: 15px; padding: clamp(24px, 4vw, 38px); border: 1px solid rgba(255,255,255,.72); border-radius: 24px; background: rgba(255,255,255,.72); box-shadow: 0 20px 55px rgba(22,33,25,.07); }
.field-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 13px; }
.contact-form label { display: grid; gap: 7px; }
.contact-form label > span { color: var(--ink); font-size: 10px; font-weight: 780; }
.contact-form label small { color: var(--faint); font-weight: 500; }
.contact-form input, .contact-form select, .contact-form textarea { width: 100%; min-height: 50px; padding: 12px 14px; border: 1px solid var(--line); border-radius: 12px; background: rgba(255,255,255,.92); color: var(--ink); font-size: 12px; }
.contact-form textarea { min-height: 94px; resize: vertical; }
.contact-form input::placeholder, .contact-form textarea::placeholder { color: #929a94; }
.contact-form input:focus, .contact-form select:focus, .contact-form textarea:focus { border-color: var(--green); outline: 3px solid rgba(72,102,80,.12); }
.form-button { width: 100%; margin-top: 5px; border: 0; }
.form-note { margin: -2px 0 0; color: var(--faint); font-size: 9px; text-align: center; }

/* Footer */
footer { padding: 52px 0 36px; background: var(--ink); color: white; }
.footer-grid { display: grid; grid-template-columns: 1fr auto auto; align-items: end; gap: 54px; }
.footer-brand .brand-mark { box-shadow: 0 0 0 1px rgba(255,255,255,.16); }
.footer-brand small { color: rgba(255,255,255,.45); }
.footer-grid > div:first-child > p { max-width: 410px; margin: 18px 0 0; color: rgba(255,255,255,.46); font-size: 10px; }
.footer-grid nav { display: grid; gap: 6px; }
.footer-grid nav a, .footer-legal span { color: rgba(255,255,255,.48); font-size: 9px; }
.footer-grid nav a:hover { color: white; }
.footer-legal { display: grid; gap: 6px; text-align: right; }

@media (max-width: 1080px) {
  .desktop-nav { gap: 18px; }
  .hero-grid { grid-template-columns: 1fr .84fr; gap: 54px; }
  .hero-offer-card { right: -8px; left: -18px; }
  .phase-grid { grid-template-columns: repeat(3, 1fr); }
  .phase-grid li:nth-child(3) { border-right: 0; }
  .phase-grid li:nth-child(-n+3) { border-bottom: 1px solid var(--line); }
  .creative-grid { grid-template-columns: 1fr; align-items: start; }
  .creative-grid .section-heading { max-width: 760px; }
  .creative-demo { max-width: 820px; }
  .rules-grid { gap: 58px; }
}

@media (max-width: 900px) {
  .desktop-nav, .header-cta { display: none; }
  .menu-button { display: grid; }
  .hero { min-height: auto; padding-top: 120px; }
  .hero-grid { grid-template-columns: 1fr; }
  .hero-copy { max-width: 760px; }
  .hero-visual { max-width: 590px; margin-inline: auto; }
  .portrait-wrap { max-width: 500px; margin-inline: auto; }
  .principles-grid { grid-template-columns: 1fr; }
  .principles-grid > div { min-height: 74px; padding-inline: 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .principles-grid > div:last-child { border-bottom: 0; }
  .budget-heading, .totals-shell, .initial-shell, .experience-shell, .ai-panel, .pricing-intro, .comparison-heading, .rules-grid, .faq-grid, .contact-shell { grid-template-columns: 1fr; }
  .budget-heading, .pricing-intro, .comparison-heading { gap: 16px; }
  .budget-heading > p, .pricing-intro > p, .comparison-heading > p { max-width: 680px; }
  .initial-copy { border-right: 0; border-bottom: 1px solid var(--line-light); }
  .experience-shell { gap: 36px; }
  .case-details { grid-column: auto; }
  .ai-panel { gap: 20px; }
  .choice-grid { grid-template-columns: 1fr; }
  .choice-card { min-height: 210px; }
  .plans-grid { grid-template-columns: 1fr; }
  .plan-card { min-height: auto; }
  .scope-grid { grid-template-columns: 1fr; }
  .scope-card { min-height: 350px; }
  .journey-grid { grid-template-columns: repeat(2, 1fr); }
  .journey-grid li:nth-child(3n)::after { content: "→"; }
  .journey-grid li:nth-child(2n)::after { content: ""; }
  .rules-copy, .sticky-heading { position: static; }
  .footer-grid { grid-template-columns: 1fr 1fr; align-items: start; }
  .footer-legal { grid-column: 1 / -1; text-align: left; }
}

@media (max-width: 700px) {
  .container { width: min(calc(100% - 28px), var(--max)); }
  .section { padding: 82px 0; }
  .header-inner { min-height: 68px; }
  h1 { font-size: clamp(3.05rem, 14vw, 4.9rem); }
  h2 { font-size: clamp(2.45rem, 11.5vw, 3.7rem); }
  .hero { padding: 112px 0 72px; }
  .hero-actions { align-items: flex-start; flex-direction: column; }
  .hero-actions .button { width: 100%; }
  .hero-visual { padding-bottom: 0; }
  .portrait-wrap { border-radius: 24px; }
  .hero-offer-card { position: relative; right: auto; bottom: auto; left: auto; margin-top: 12px; border-radius: 18px; }
  .principles-grid > div { padding: 19px 2px; }
  .money-equation { grid-template-columns: 1fr; }
  .equation-symbol { width: auto; height: 34px; }
  .money-card { min-height: 285px; padding: 25px; }
  .separation-note { align-items: flex-start; }
  .budget-grid { grid-template-columns: 1fr; }
  .budget-card { min-height: 190px; }
  .totals-shell { gap: 34px; padding: 28px 22px; border-radius: 22px; }
  .total-row { gap: 14px; }
  .total-row > strong { font-size: 24px; }
  .initial-shell { border-radius: 22px; }
  .initial-copy, .initial-details { padding: 30px 23px; }
  .phase-grid { grid-template-columns: 1fr 1fr; }
  .phase-grid li { min-height: 160px; }
  .phase-grid li:nth-child(2n) { border-right: 0; }
  .phase-grid li:nth-child(3) { border-right: 1px solid var(--line); }
  .phase-grid li:nth-child(-n+4) { border-bottom: 1px solid var(--line); }
  .stats-grid { grid-template-columns: 1fr; border: 0; }
  .stats-grid article { min-height: 130px; padding: 20px 0; border-right: 0; border-bottom: 1px solid var(--line); }
  .stats-grid article:first-child { border-top: 1px solid var(--line); }
  .case-details-body { grid-template-columns: 1fr; gap: 14px; }
  .creative-demo { grid-template-columns: 1fr; }
  .creative-arrow { height: 28px; display: grid; place-items: center; transform: rotate(90deg); }
  .visual-sample, .format-set { height: 175px; }
  .choice-grid { margin-bottom: 62px; }
  .plan-card { padding: 27px 22px; border-radius: 20px; }
  .recommended-plan { padding-top: 75px; }
  .recommended-banner { padding-inline: 18px; }
  .plan-header { flex-direction: column; }
  .plan-price { text-align: left; }
  .comparison-wrap { overflow: visible; border: 0; background: transparent; }
  .comparison-table, .comparison-table tbody, .comparison-table tr, .comparison-table th, .comparison-table td { display: block; width: 100%; }
  .comparison-table thead { display: none; }
  .comparison-table tbody { display: grid; gap: 10px; }
  .comparison-table tr { overflow: hidden; border: 1px solid var(--line); border-radius: 14px; background: white; }
  .comparison-table tbody th { padding: 14px 16px 11px; border-bottom: 1px solid var(--line); font-size: 10px; }
  .comparison-table tbody td { min-height: 45px; display: grid; grid-template-columns: 1fr auto; align-items: center; padding: 10px 16px; border-bottom: 1px solid var(--line); text-align: right; }
  .comparison-table tbody td:last-child { border-bottom: 0; background: rgba(223,231,220,.45); }
  .comparison-table tbody td::before { content: attr(data-label); color: var(--muted); font-size: 9px; font-weight: 750; text-align: left; }
  .scope-card { min-height: 330px; padding: 28px 22px; border-radius: 20px; }
  .journey-grid { grid-template-columns: 1fr; }
  .journey-grid li { min-height: 205px; }
  .journey-grid li::after, .journey-grid li:nth-child(3n)::after { top: auto; right: 22px; bottom: 16px; content: "↓"; }
  .journey-grid li:last-child::after { content: ""; }
  .journey-grid h3 { margin-top: 50px; }
  .rules-list article { grid-template-columns: 36px 1fr; }
  .faq-list summary { min-height: 72px; font-size: 12px; }
  .contact-shell { padding: 26px 18px; border-radius: 22px; }
  .contact-form { padding: 22px 16px; }
  .field-grid { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-legal { grid-column: auto; }
}

@media (max-width: 420px) {
  .brand small { display: none; }
  .brand-mark { width: 35px; height: 35px; flex-basis: 35px; }
  .menu-button { width: 40px; height: 40px; }
  .trust-list { display: grid; }
  .offer-combo strong { font-size: 44px; }
  .phase-grid { grid-template-columns: 1fr; }
  .phase-grid li, .phase-grid li:nth-child(3) { min-height: 140px; border-right: 0; border-bottom: 1px solid var(--line); }
  .phase-grid li:last-child { border-bottom: 0; }
  .phase-grid strong { margin-top: 36px; }
  .recommended-banner { align-items: flex-start; flex-direction: column; gap: 2px; padding-block: 7px; }
  .recommended-plan { padding-top: 88px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { scroll-behavior: auto !important; transition: none !important; animation: none !important; }
}